A brief CV

Ms. Armila Xhebraj is the International Coordinator of Erasmus + and Research and Projects office at the University College of Business, Tirana, ( Albania)

She has worked for Chamber of Commerce and Industry of Tirana, Albania in the Intern in the Department of Projects and Trainings. She has a degree in Accounting and finance by the University College of Business, Tirana. She has participated in the following projects: “Educational Capacity Strengthening for Risk Management of Non-native Aquatic Species in Western Balkans (Albania, Bosnia and Herzegovina and Montenegro) “

Project YOUSEE that includes a platform for Social Innovation in Youth Employment.

• IDEA project 2018.
• The climate-friendly project for the creation of small businesses.
• Project YOUNG WOMAN AS JOB CREATORS.

And made the following presentations at conferences:

• Corporate Governance Codes And Standards Are E Key Instrument In Management Companies
• Corporate governance codes and compliances in Albania
• 3 Factors That Impacted Our Society In The Field Of Education And Economy During The Pandemic Post – Covid 19, June 2021
• Risk Management During Pandemic Post Covid-19 (The case of Albania), February 2021
• Technological impact on internal financial audit during the covid-19 period, December 2020
• Techological Impact on Internal Financial Audit June 2019
• Use of financial securities optimization and the need for a trading platform in Albania June 2019
• Changes of Fiscal package during the 2017-2018 and their effects.
• The 10 largest stocks exchanges in the world and their performance for 2017. The creation of a public Albanian stock exchange. January 2019
• How marketers will win and be successful in the future

How social media are changing the image of business brands nowadays and the way that are impacting in increasing their income.

Nowadays, social networks have become an integral tool for all of us. From there, we are often inspired, motivated and work on them. Based on my experience, as a professor in the field of economics but passionate about creativity and social media these days, I see that a business without an online media has no life and for this reason its ROI is low. I currently have my own social media agency, Zen Digitalized, which focuses specifically on the client’s needs and how to deliver the product or service to the client. If you put soul and passion into it, not only will a poster, story or a beautiful video come out, but it will convey a clear and pure message to your target customers, translating directly into income.

Social media, for many companies, is now fundamental in shaping their brand image, with feedback from consumers being near instant. It has also impacted recruitment practices, as well as educational and personal development opportunities within companies, as people and resources have never been so accessible.

Social media has increased connectivity on all levels, as consumers, companies, and potential employees have more access to one another than ever. Although a company’s success may not rely on the strength of their social media presence, it is becoming an increasingly important factor, and one that is not likely to disappear anytime soon.